Comments on: Real Estate Videos – Which Style Do You Prefer?

By: Pat

Pat — Tue, 09 Mar 2010 19:07:05 +0000

Steve, you have my full agreement on the no such thing as “too much info”. When someone loves a house, they can’t get enough information. I want to keep that momentum going – particularly when they share it with all their friends and family.

By: Pat

Pat — Tue, 09 Mar 2010 19:07:00 +0000

By: Jeanne O'Keefe

Jeanne O'Keefe — Tue, 09 Mar 2010 14:42:15 +0000

I appreciate all the feedback and am motivated to have both video options available for potential buyers to utilize. Frankly, I’m left with the understanding that it’s good to have choices for viewers and it’s also a personal challenge to hone the skills with the flip camera to produce more intriguing shots of the various properties we market. Thanks Pat!!

By: Jeanne O'Keefe

Jeanne O'Keefe — Tue, 09 Mar 2010 14:42:00 +0000

By: Steve Schwartz

Steve Schwartz — Mon, 08 Mar 2010 23:22:53 +0000

Lu – Sure, the videos aren’t Stephen Spielberg, but yikes! And what’s wrong with too much info? With all due respect, that’s a real 2005 approach. Back then, inventory was limited, and a couple of bad photos tossed in the MLS had multiple offers in a few days (if not hours).

Now, at least here, we have tens of thousands of listings on the market. According to the NAR, 87% of all buyers start their search on the internet. People skip right past the listings with “too little info” for the ones that are marketed WELL. Who has time? People who are interested in the home. My videos get watched, on average, 4 minutes. Yep – 4 minutes.

When a perspective buyer is hooked by the video, they schedule a showing. After the showing, they go back and watch it over and over and over. They forward the link to everyone they know to watch it. And guess what – when video is done WELL – other potential listing clients see it and say, “I want my house to be marketed like that” and – you guessed it – you pick up more listings.

I would guess that bottom video represents a first attempt at full motion video. The homeowner shot that. But imagine what an agent, with a few homes under their belt could produce. I call it, the future of marketing homes for sale.

By: Steve Schwartz

Steve Schwartz — Mon, 08 Mar 2010 23:22:00 +0000

By: Pat

Pat — Mon, 08 Mar 2010 22:55:01 +0000

Lu, do you have an example and/or contact for one that you do like? Or do you prefer no video at all?

By: Pat

Pat — Mon, 08 Mar 2010 22:55:00 +0000

Lu, do you have an example and/or contact for one that you do like? Or do you prefer no video at all?

By: Lu Robbins

Lu Robbins — Mon, 08 Mar 2010 20:35:39 +0000

I hated these videos. Both of them. First one: the music, the empty house, the distorted rooms by fish-eye lenses, the length.

Second one: Too long! Who has time for all of that? How about some great still photos? Aren’t people giving out too much information up front? Who needs to see the house in person after all that?

By: Lu Robbins

Lu Robbins — Mon, 08 Mar 2010 20:35:00 +0000

I hated these videos. Both of them. First one: the music, the empty house, the distorted rooms by fish-eye lenses, the length.

Second one: Too long! Who has time for all of that? How about some great still photos? Aren’t people giving out too much information up front? Who needs to see the house in person after all that?