Category: Business
Ah Ha! Ken Brand’s Book Surprises
I’ve been following @KenBrand since the dawn of twitter time. He has always displayed class and professionalism in his interactions, and has my respect for his real estate knowledge and experience. Earlier this month I realized Ken had published a book for real estate agents, and I sent him a message of congratulations. I received [...]
10 Favorite Quotes from Seth Godin’s Book Tribes
I’m just getting around to reading Seth Godin’s book, Tribes: We Need You to Lead Us (affiliate link). I now understand why Seth has built a significant tribe of his own. The book is chock full of motivational & insightful gems. Below are my favorite quotations from the book. Defending mediocrity is exhausting. The party [...]
#Unmarketing Unreview
I finally took some much needed time to read Scott Stratten’s book, UnMarketing: Stop Marketing. Start Engaging. (affiliate link) I expected a book on how to engage effectively via social media but it was much more than that. It was an entertaining book filled with case studies and solid relationship building advice topped with comical [...]
Surviving Your Serengeti is a Handbook for Surviving in our Economy
Let’s face it, times have been tough of late. Everyone knows someone – maybe even ourselves – who has lost their job, their home, or is teetering on the brink of financial ruin. At work we’re working harder and earning less, many of us taking on multiple jobs with what little spare time we have. [...]
… And the Winner IS…. #NowRevolutionBook
Edie James of The Columbus Team from Keller Williams Capital Partners Realty in Worthington Ohio. She is The Columbus Team’s Closing Services Partner as well as all-round team supporter and organizer. She’s also very involved in her community through several charities. She has much to share through social media channels and I’m looking forward to [...]
All Good Things… #NowRevolutionBook
If you haven’t guessed from my previous posts I loved Jay Baer & Amber Naslund’s book The Now Revolution, 7 shifts to make your business faster, smarter and more social. It’s the best book I’ve read in some time, standing out in the business book world as a hearty meal in a buffet of spoon [...]
Building and Counting #NowRevolutionBook
Just like every family should have a plan in case there is a fire, every business should have a procedure in place if an issue erupts online. If you’re fortunate to never have faced a social media crisis, it may be difficult to imagine.
Double Shift: Listen & Respond #NowRevolutionBook
Listening online is just as important as answering email or the telephone because business can be generated or lost based on what people say about your industry on the web.
When I worked in retail, one of my regular responsibilities was to walk the mall and investigate direct competitors.
Shift 3: Organize Your Armies #NowRevolutionBook
This chapter started out strong with clear examples of employee roles for companies introducing social media. They provide insightful guidelines on how to find a volunteer social media marketing army from within your company’s ranks, understanding that sometimes the person with the most knowledge may not be the right one for the job.
Shift 2: Find Talent You Can Trust #NowRevolutionBook
avvy employers are looking for the right blend of skills for employees who can also provide social media services. Jay & Amber suggest investigating and finding potential team members through typical social media channels. The authors do a fantastic job outlining which traits to look for when companies are hiring or setting up their social media team from within their current labor pool.
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