Category: Featured

Happy New Year from CyberCletch!

Happy New Year from CyberCletch!

I have always loved New Year’s Eve. Many years ago, our house was the place the be on New Year’s Eve. Our guests would stay for days because they’d travel long distances to help us celebrate the incoming year. Intermittently over the decades, I’ve created a journal entry on New Year’s Day, updating myself on […]

December 31, 2013 | 0 Comments More
Happy Holidays! #Gratitude

Happy Holidays! #Gratitude

The other day I handed a gift to a 7 year old and he promptly told me he didn’t like what I gave him, and then went on to explain what I should have given him instead. Even though I was taken aback by his poor manners and lack of gratitude, I couldn’t help but […]

December 24, 2013 | 0 Comments More
How to Repurpose Content from Your Blog

How to Repurpose Content from Your Blog

And you thought you just needed to write a couple of blog posts! In truth, blog posts are fabulous pieces of marketing information that create a starting block for so many additional options for information dissemination. String several blog posts on complimentary topics together to create an industry report. Add even more blog posts and […]

December 10, 2013 | 0 Comments More
Giving Thanks & The Thank You Economy

Giving Thanks & The Thank You Economy

For those of us living in the USA, this coming weekend is Thanksgiving, but I’ll be back in Canada helping my mother (Thanksgiving was last month in Canada). Although I won’t be cooking turkey or having a large family dinner, I don’t need those things to remember to be grateful. I consider my blessings daily; […]

November 27, 2013 | 0 Comments More
7 Reasons Why Content Creation is Important

7 Reasons Why Content Creation is Important

You keep hearing people buzzwords like  “Content is King!”,  content strategy, content marketing, and you wonder if all the hype means something. It does. The marketing environment is changing and those changes are being driven by consumers. Their time is valuable and if they are spending time being pitched to – you – the marketer […]

November 19, 2013 | 1 Comment More
Using Boilerplate Text as Templates in Word

Using Boilerplate Text as Templates in Word

Back in the 1980s and 1990s, when I used to make a pretty good living as a document and/or word processing expert, we had all sorts of nifty ways to create ‘boilerplate’ text. Boilerplates are anything from snippets of documents to full-blown, fill-in-the-blanks letters. They can be created simply, by saving blocks of text, or […]

October 22, 2013 | 0 Comments More
Calendaring Conundrum

Calendaring Conundrum

I’ve stood by Outlook to do my calendaring to a fault (to the point of insanity sometimes). As finicky as Outlook can be, I’ve stuck with it for 20 years. Recently, calendaring—and Tasks, Contacts, etc.—became hugely complicated: enter multiple devices and even worse, multiple computers running Outlook, and the addition of a smartphone. The hard […]

October 15, 2013 | 0 Comments More
Offer it Online

Offer it Online

E-commerce took parts of our technological and everyday life by storm, quite a few years ago. Long before most of us had an online presence, eBay was trailblazing its way into consumer history. Today, we expect companies to have some kind of online presence. Whether or not you sell online, there are exist a multitude […]

October 8, 2013 | 0 Comments More
10 Tips to Market Your Services More Successfully

10 Tips to Market Your Services More Successfully

Whether B2B or B2C, in a glut of service-based businesses, we’ve compiled a few tips that will help you stand out, and get the $$ attention you want. Add three more “P’s” to the Four P’s of Marketing: People, Process, and Physical evidence. (The last one means you should incorporate tangible ‘experiences’ to augment your […]

September 10, 2013 | 0 Comments More
I’ll Finish it Later…

I’ll Finish it Later…

A long time ago, before completing my post-secondary education, I worked for a butcher. (I know, a shocking revelation from a vegetarian.) The shop’s owner was a mean-spirited, ill-tempered man. I didn’t have a lot of working experience at the time, admittedly. Nevertheless, there seemed no way I could satisfy my boss. That said, he […]

September 3, 2013 | 0 Comments More