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Tuesday Time Saving Tips: “Build It And They Will Come”

This very famous Field of Dreams (mis)quote references how beliefs can become reality if we just set them in motion. What movie goers seem to forget is that the farmer nearly went bankrupt waiting for “them” to come. The same is true online. Once you’ve set up your blog and signed up for your social [...]

3May2011 | | 0 comments | Continued
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Surviving Your Serengeti is a Handbook for Surviving in our Economy

Let’s face it, times have been tough of late. Everyone knows someone – maybe even ourselves – who has lost their job, their home, or is teetering on the brink of financial ruin. At work we’re working harder and earning less, many of us taking on multiple jobs with what little spare time we have. [...]

4Mar2011 | | 2 comments | Continued
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Tuesday Time Saving Tips: Finding Twitter Retweets

Not feeling the twitter love? Are you showing your support by retweeting and not getting any response in return? Not even a thank you? Or perhaps you’re putting out some great content and it’s being ignored? It may be because you and your followers are using the Twitter Retweet button. This also applies to certain [...]

1Mar2011 | | 1 comment | Continued
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Evaluate Social Media Impact Before You Act

I’ve been watching responses to The Lones Group v. Rothamel: A case study in destroying your on-line reputation with great interest. Jay Thompson hit it on the nose when he called it a “case study”.

27Feb2011 | | 0 comments | Continued
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… And the Winner IS…. #NowRevolutionBook

Edie James of The Columbus Team from Keller Williams Capital Partners Realty in Worthington Ohio. She is The Columbus Team’s Closing Services Partner as well as all-round team supporter and organizer. She’s also very involved in her community through several charities. She has much to share through social media channels and I’m looking forward to [...]

23Feb2011 | | 1 comment | Continued
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All Good Things… #NowRevolutionBook

If you haven’t guessed from my previous posts I loved Jay Baer & Amber Naslund’s book The Now Revolution, 7 shifts to make your business faster, smarter and more social. It’s the best book I’ve read in some time, standing out in the business book world as a hearty meal in a buffet of spoon [...]

20Feb2011 | | 0 comments | Continued
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Building and Counting #NowRevolutionBook

Just like every family should have a plan in case there is a fire, every business should have a procedure in place if an issue erupts online. If you’re fortunate to never have faced a social media crisis, it may be difficult to imagine.

18Feb2011 | | 3 comments | Continued
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Double Shift: Listen & Respond #NowRevolutionBook

Listening online is just as important as answering email or the telephone because business can be generated or lost based on what people say about your industry on the web.

When I worked in retail, one of my regular responsibilities was to walk the mall and investigate direct competitors.

17Feb2011 | | 1 comment | Continued
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Shift 3: Organize Your Armies #NowRevolutionBook

This chapter started out strong with clear examples of employee roles for companies introducing social media. They provide insightful guidelines on how to find a volunteer social media marketing army from within your company’s ranks, understanding that sometimes the person with the most knowledge may not be the right one for the job.

16Feb2011 | | 0 comments | Continued
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Shift 2: Find Talent You Can Trust #NowRevolutionBook

avvy employers are looking for the right blend of skills for employees who can also provide social media services. Jay & Amber suggest investigating and finding potential team members through typical social media channels. The authors do a fantastic job outlining which traits to look for when companies are hiring or setting up their social media team from within their current labor pool.

15Feb2011 | | 1 comment | Continued
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