Recent Articles

What Kind of Content Should I Share?

November 26, 2013 | By | 1 Reply More
What Kind of Content Should I Share?

So many entrepreneurs are so ensconced in the day-to-day activities of their business, it’s near difficult for them to slow down and do the planning required to create a solid content strategy. So often I hear them ask, “What kind of content should I share?” I’m sure you’re no different. You’re wondering if sharing all […]

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7 Reasons Why Content Creation is Important

November 19, 2013 | By | 1 Reply More
7 Reasons Why Content Creation is Important

You keep hearing people buzzwords like  “Content is King!”,  content strategy, content marketing, and you wonder if all the hype means something. It does. The marketing environment is changing and those changes are being driven by consumers. Their time is valuable and if they are spending time being pitched to – you – the marketer […]

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Using Boilerplate Text as Templates in Word

October 22, 2013 | By | Reply More
Using Boilerplate Text as Templates in Word

Back in the 1980s and 1990s, when I used to make a pretty good living as a document and/or word processing expert, we had all sorts of nifty ways to create ‘boilerplate’ text. Boilerplates are anything from snippets of documents to full-blown, fill-in-the-blanks letters. They can be created simply, by saving blocks of text, or […]

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Calendaring Conundrum

October 15, 2013 | By | Reply More
Calendaring Conundrum

I’ve stood by Outlook to do my calendaring to a fault (to the point of insanity sometimes). As finicky as Outlook can be, I’ve stuck with it for 20 years. Recently, calendaring—and Tasks, Contacts, etc.—became hugely complicated: enter multiple devices and even worse, multiple computers running Outlook, and the addition of a smartphone. The hard […]

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Offer it Online

October 8, 2013 | By | Reply More
Offer it Online

E-commerce took parts of our technological and everyday life by storm, quite a few years ago. Long before most of us had an online presence, eBay was trailblazing its way into consumer history. Today, we expect companies to have some kind of online presence. Whether or not you sell online, there are exist a multitude […]

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Ode to the Virtual Assistant

October 1, 2013 | By | Reply More
Ode to the Virtual Assistant

In order to grow your business, you can’t do everything in your business. Example: You know a little bit more than most about websites and HTML, so you decide you’ll build your own website. You might even use one of the many (they’re prolific) online website building tools. Let’s even assume you do end up […]

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3 Key Apps to Organize Your Business Now

September 17, 2013 | By | Reply More
3 Key Apps to Organize Your Business Now

At this point, most business people have Smartphones or tablets. You take them wherever they go. By investing a little time, and in some cases, a few dollars, you can get apps for your device that will help you quickly organize and locate the information you need at your fingertips. This brief post will introduce […]

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10 Tips to Market Your Services More Successfully

September 10, 2013 | By | Reply More
10 Tips to Market Your Services More Successfully

Whether B2B or B2C, in a glut of service-based businesses, we’ve compiled a few tips that will help you stand out, and get the $$ attention you want. Add three more “P’s” to the Four P’s of Marketing: People, Process, and Physical evidence. (The last one means you should incorporate tangible ‘experiences’ to augment your […]

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I’ll Finish it Later…

September 3, 2013 | By | Reply More
I’ll Finish it Later…

A long time ago, before completing my post-secondary education, I worked for a butcher. (I know, a shocking revelation from a vegetarian.) The shop’s owner was a mean-spirited, ill-tempered man. I didn’t have a lot of working experience at the time, admittedly. Nevertheless, there seemed no way I could satisfy my boss. That said, he […]

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Selling Your Services Online

August 27, 2013 | By | Reply More
Selling Your Services Online

If you’re a service-based industry, you face challenges that product-based companies don’t. Perhaps two of the biggest hurdles you need to overcome are how to compete with so many others vying for attention, and how to make your service more attractive, or ‘tangible’. Additionally, you may not get to meet your clients face-to-face, so you […]

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