Why spend time and money on a professionally designed logo?
“A picture is worth a thousand words.”
Your logo is important because it is a complex idea conveyed in a single image.
This eloquently and simply describes the purpose of a logo. A logo symbolizes your business in graphic form and is an important part of your brand perception. It should represent the personality of your business.
Here are four reasons why having a logo is important.
- Brand recognition: A logo is a quick visual prompt that reminds clients and potential customers of your company’s identity and what it stands for.
- Rinse & Repeat: The consistency of a logo and branding shows great attention to detail, which implies that your business will deliver a consistent customer experience.
- Anchors away! Your logo anchors your company brand. It is a kick-off point to help you build the brand around the logo style in areas such as fonts, colors, and design.
- First Impressions: Your logo can contribute to your company success. A poorly designed logo can communicate that your business is either new and untried or not serious about your industry, whereas a well-designed logo can communicate professionalism, polish, and stability.
CyberCletch designs logos for clients who are on retainer. We’d love to design yours. Your logo is important to us, and so is your business. Here are a few samples we’ve created in the past: