These 3 current trends in web design are not short-term fads. They improve the user’s experience on your website.
1) Clean & Clear Web Design Trend
What is a clean and clear web design trend? It means there’s not a lot of graphical elements competing for the visitor’s attention. Clean design makes it much easier for visitors to find what they are looking for when visiting your website. Clean and clear is not the same as the website looking barren or lacking graphical interest.
Elements of a Clean & Clear Design
- Minimalism: The clean and clear design trend is characterized by minimalistic and simple layouts, focusing on a clear and uncluttered visual hierarchy. This trend is all about creating a user-friendly experience by removing any unnecessary elements and distractions from the website.
- White Space: One of the key elements of this trend is the use of white space. This refers to the empty space around and between elements on a website, which helps to create a sense of calm and balance. The use of white space can also help to draw the user’s attention to specific elements on the page, such as the main content or call-to-action buttons.
- Simple Typography: Another element of the clean and clear design trend is the use of simple, streamlined typography. This often includes the use of sans-serif fonts and a limited color palette, which helps to create a cohesive and consistent look and feel across the website.
- Shapes & Icons: This design trend also includes the use of minimalist design elements such as simple shapes and icons. The use of these elements can help to create a clean and modern look that is easy for users to navigate.
This current trend in web design is all about creating a simple and user-friendly experience that is easy to navigate. It focuses on creating a visual hierarchy that is easy for the user to understand and provides a clear path to the desired actions. This design trend is perfect for websites that want to communicate their message effectively, efficiently and with elegance.
2) Larger Titles & Font Web Design Trend
Sites moving to larger fonts initially began from Google’s constant warning, ”clickable elements too close together” and “text is too small.” It’s important to keep google happy!
The web design trend of using larger titles and fonts in web design is becoming increasingly popular as designers have discovered it creates a more impactful visual experience for users. This trend uses typography to make a bold statement and grab the user’s attention.
Elements of Larger Titles & Font
- Stand-out Font: One of the key elements of this web design trend is the use of larger, more prominent headlines. These headlines are usually displayed in a bold and eye-catching font, can be broken down over several lines, and are often used to introduce the main content or message of the website. This can help to create a strong visual hierarchy and guide the user’s attention to the most important information.
- Varied Typography: The trend also includes the use of different typography styles, such as serif, sans-serif, display and handwriting fonts. This can help to create a unique and visually interesting design that stands out from the crowd.
- Creative Text Effects: In addition to larger and bolder typography, this trend also includes the use of more creative text effects such as diagonal text, text with gradient, 3D text and more. This can help to create a more dynamic and visually interesting design that is sure to grab the user’s attention.
Overall, the web design trend of using larger titles and fonts in web design is all about creating a bold and impactful visual experience that grabs the user’s attention and guides them through the website. This trend is perfect for websites that want to make a statement and stand out from the crowd.
3) Bye Bye Stock Photos Web Design Trend
More websites are seeing the benefits of inserting more original images or illustrations and fewer or no stock photos. Websites are an opportunity to set your business apart from your competitors and photos are an effective way to do so.
The web design trend of using original photos and illustrations help to create a more authentic and personalized visual experience by tailoring graphics to the specific brand, message, and audience of the website.
Elements of Replacing Stock Photos
- Original Photography: One of the key elements of this trend is the use of original photography which can include using photos that have been specifically commissioned for the website or using photographs that have been taken by the company’s own photographers. This helps to create a sense of authenticity and personalization that is difficult to achieve with stock photos.
- Real-Life Photography: Along with original photography, the trend includes the use of real-life photos, such as those of the company’s employees, products, and services.
- Videos & Animation: Along the same lines as original photography, the trend includes the use of videos and animations to build a more dynamic and engaging visual experience to grab the user’s attention.
- Graphical Elements: Another element of this trend is the use of illustrations, graphics, and icons. These elements are commissioned and used to create a unique visual style that is tailored to the specific brand and message of the website. The result creates a more memorable and recognizable visual identity for the company website.
Overall, the web design trend of not using stock photos in web design is all about creating a more authentic and personalized visual experience that is tailored to the specific brand, message, and audience of the website. This trend is perfect for all websites wanting to establish trust and credibility with their audience while standing out from the crowd.
Introduce these elements when you redesign your site this year. Don’t worry, these trends are the Jackie O style of websites. Design styles will come and go, but these 3 current web design trends will remain classic for years to come.
CONNECT:
SHARE:
