For those of us living in the USA, this coming weekend is Thanksgiving, but I’ll be back in Canada helping my mother (Thanksgiving was last month in Canada). Although I won’t be cooking turkey or having a large family dinner, I don’t need those things to remember to be grateful. I consider my blessings daily; a regimen that has helped me through challenging times on more than one occasion.
Speaking of gratitude – thank you so much for all the positive feedback on the recent newsletter editions. So many people have taken the time to email, message, or call, to tell me they like the new format. Keep the feedback coming – I appreciate constructive criticism too.
Another blessing… my clients. I still have my very first client and the woman responsible for my being in this industry in the first place (Hi Lorri!). Many other clients have been with me for almost a decade. How many businesses can say that? I’m so grateful for my clients, they truly are wonderful people to work with. The law of attraction works, and I have been blessed many times over!
If you work with me longer than 6 months, you’re with me for years. There’s a key to this longevity: you’ve got to be open to the advice I offer in order to benefit from it.
In an industry where people come and go regularly, I am also thankful for a consistent team. With the exception of a new addition (we’re growing!), they too have been with me for several years… and one of my writers was actually my second client!
In the spirit of Giving Thanks, I thought I’d share of a few my favorite quotes from Gary Vaynerchuk’s book, The Thank You Economy. I had the privilege of meeting Gary and hearing him speak in Phoenix at an Infusionsoft conference a couple of years ago.
“My incentive to make that customer happy wasn’t purely altruistic; it was that happy customers are worth a lot more than any other kind.”
“There’s only so excellent you can make your product or service. There’s only so far you can stretch your marketing budget. Your heart, though – that’s boundless.”
“If you succeed with social media, it won’t be because of the platform; it will be because you acknowledge that culture and customer expectations can change.”
“Social media’s arrival was simply a catalyst for a revolution that was already brewing in the minds of consumers sick to death of feeling isolated, unappreciated and ignored.”
“Most people’s DNA simply doesn’t allow them an entrepreneur’s anticipation skills. They don’t see potential in the unknown, they see a threat to their comfort zone, so their knee-jerk reaction is to draw a deep line in the sand between themselves and anything new and unproven, expecially when it comes to technology.”
“There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business.”
“You can’t make something go viral. All you can do is put out fantastic content. If it’s that good, it will go viral all on it’s own.”
“The person who posts a negative comment is a customer you can talk to. The customer you should be scared of is the one who has a bad experience, doesn’t say a word, and never returns.”
“You have to listen to your customers, but you don’t have to do what they tell you to. Even if you can’t satisfy every desire, you can make it clear that you wish you could.”
“Being small is an advantage, because an individual can really shape a brand with his or her own personality.”
Thank you for reading! Have a wonderful and safe Thanksgiving and I hope you return to work next week refreshed, happy, and filled to the brim with heartfelt gratitude.