Cyberspace. The Final Frontier.
Online marketing is the new frontier. There are many parallels to traditional marketing, but this is a new galaxy waiting for you to explore.
The advertising universe has expanded beyond the old standards of radio, tv, print, and billboards. Traditional marketing is still important, but including online efforts in your strategy takes your advertising campaign from simply cruising to warp factor nine.
Challenges still exist, but there are new resources to explore. In the retail arena the biggest challenge has always been to get people in the door. As an outside salesperson, getting past the gatekeeper and into the decision maker’s office has been the key to success.
Marketing your business both traditionally and online can help you change the game for a win. Additionally, the graphic design and written pieces used in your online campaign can be adjusted for use in print marketing, increasing your market visibility and giving you a cohesive brand in all the available media without draining your resources.
Imagine a world where buyers know what they want before they walk in your door and cold calls aren’t “cold” anymore. It’s here, there’s no need to travel to Porakas IV to experience it.
“Amo kino ku” (You Don’t Have to Know Ferengi)
New tools to take you to new frontiers, that’s what you need to gain an edge in a agile market of consumers who are looking for cutting edge technology to make their search for products and services easier and more effective.
Relationship marketing is diplomatic relations for your business. It’s about targeting your potential customer or client and sparking an interest in what you can do for them. When your target audience gets to know you and what you can offer before they walk through the door or make an appointment, you’ve beamed them straight from uncertain expectations to the anticipation of a successful sale for both of you.
Social media is a valuable tool for businesses. We’re not urging you to drink the Tranya, this is just another networking event, only online. You’ve taken a client out to lunch, or had a VIP event for loyal customers, and social media can work the same way in the virtual universe for a savvy sales team.
Search engine optimization is much like marketing research of old. Finding the best message and determining how to get it to reach your ideal market. If your web site was your spaceship, you’d want an engineer who knew how to get the most out of your engine. We can engage, and make it happen for you.
Forget Nebulous. The Skies are Clear.
This isn’t magic, just new technology and techniques. There are solid statistics and analytics to determine whether your advertising goals are being met. Knowing how many people were exposed to your online banner is a more exact science than determining how many passersby caught a glimpse of your billboard. There is far less on the screen to catch your viewer’s eye than on a busy road at rush hour. And chances are, you won’t be competing with a stereo and a cell phone!
There’s no need to abandon the tried and true marketing that works for your business, but adding online marketing can open new worlds of possibility that you won’t want to miss.
You’re the Captain. We’re the crew. Give us your ideal coordinates, and we’ll help you get to your destination. You know your business and your customers; we know how to use state-of-the-art technology to make your journey to success easier, faster, and a lot more fun.
All systems “go”, and we’re awaiting your orders Captain!
