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Photo Organizer Website Redesign

We loved managing this Photo Organizer website redesign project!  Marci was referred to us through a networking group.  She and her partner came from a history working with Vanity Fair and the Bettmann Archive, so have an impressive history working with and caring for digital assets.  The most important images and videos are the ones that recall our individual histories, the roots of our families, and the conservation of memories.  Although she refers to herself as a Photo Organizer, Marci does much more; she organizes and archives our legacy.

Services

Before & After

Photo Organizer Website Redesign

The client's priority for the website redesign was that it be user-friendly, easy to navigate, and visually appealing to her target market. She wanted to increase the leads coming to her through her website, and it had to be mobile responsive. Moving away from stock photos and using custom images was recommended, and our focus was to bring some emotion into the design. Photographs and videos hold a lot of emotion; we wanted to communicate Marci's careful handling of family treasures into the photo organizer website redesign.

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Case Summary

Overview:

Like many entrepreneurs, Marci built her first website herself, but soon discovered it wasn't converting the leads as she'd hoped.

Her company has the expertise to coordinate images and videos for high-profile people, organizations, and families. Some of her services require a significant amount of labor and photo tagging expertise, so she wanted her website to appeal to high-end clients who would value the top-tier services of an archivist.

During this Photo Organizer Website Redesign we discussed the owner's priorities. Marci wanted a more elegant looking website, yet she wanted visitors to feel as though they could approach her with questions. It was important to highlight expertise as most photo organizers do not have the same experience working with archives and magazine assets.

We suggested moving away from stock photos and using her custom images to represent the emotion that comes with reviewing family photos, while also giving visitors a peek into her process. We designed the website with her branding in mind but also introduced a trending color that is warm and welcoming into the background. It served as an excellent background for the photographs. Image borders were customized to look like retro polaroid pictures to round out the theme.

Even with the custom details, the design is simple and clean. The blog and the FAQ page are easy to read with the larger font and generous spacing.

At the client's request, the services were placed on the home page. Although there are testimonials on the home page, they are also available on a separate page so more can be added as they come into the business.

Results:

The photo organizer website redesign met the goals within a week of it going live! We'll let the client speak for herself:

"I went to Pat and her team for help redesigning my website. I had a vision, which was hard for me to articulate – but they “got” me right away and created an elegant and easy to navigate website that I was thrilled with. Even better, I know it converts. The first lead to contact me after it launched said “Your website is great – you are the person I’m looking for!” and hired me. But the team at CyberCletch helped with more than just visuals. They handled the transition from my old host to their server smoothly and without a hitch. I’m happy to be part of the CyberCletch family – I know my digital presence is in good hands!"

Conclusion:

If you're looking for a photo organizer website redesign or initial design, or if you're just looking to acquire more leads and sales through your website, CyberCletch can help you. Through our processes we come to understand your goals, and our experience is the shortest line to website success. We can build your site so that it is modern, and professional, while beautifully representing your brand. Our layouts and thoughtful planning help to attract new clients and grow your business.

Ready to take your website to the next level?

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