Continuation of the review for Jay Baer & Amber Naslund’s book The Now Revolution, 7 shifts to make your business faster, smarter and more social.
“Subject expertise can be acquired over time but much like you can’t teach height, you can’t easily teach good judgement, positive attitude or helpful communication.”
The Now Revolution
Savvy employers are looking for the right blend of skills for employees who can also provide social media services. Jay & Amber suggest investigating and finding potential team members through typical social media channels. The authors do a fantastic job outlining which traits to look for when companies are hiring or setting up their social media team from within their current labor pool. The personality trait that has driven my career is the first one on their list: curiosity. As a matter of fact I had a personal connection with every trait they listed.
They discuss “The Rise of the Generalist,” for years, I’ve told clients I am a jack of all trades, master of one. I see how all the parts fit into the big picture, then when I want a specialist, I hire one.” I excel at finding the right answers to solve any challenge.
Generalism is exactly how I’ve built my business over the last decade, which went against all the “professional advice” offered in the past. The Now Revolution is in line with my personal beliefs and instincts. Too much compartmentalization interferes with seeing the big picture.
All companies should read this chapter because the personality and skills outlined will help find the talent needed to complete traditional roles while representing the company online. Virtual assistants need to read this because the best ones will possess these talents naturally and the book will shed a light on how they benefit their clients.
“The tools will always and inevitably change (aren’t you glad you didn’t hire a fax specialist?).”
The Now Revolution
Find talent that adapts quickly and easily to change.
Jay & Amber even list the pay range for this type of employee… 75,000 to 86,000. With the right company, health benefits and a virtual workplace, I could be tempted by corporate employment again. (Why is it that even in this forward thinking industry, women are still paid less than their male counterparts for the same job?)
Overall this chapter excited me as much as the last one. Just one niggling question remains in the back of my mind: how many people actually possess these types of skills? My instinct tells me there are more $80,000 positions than people with the innate skills needed to fill them. Perhaps they come more naturally to the younger generations?
And what about the smaller businesses? The ones that don’t have a payroll that large? Fortunately for them, workers with the recommended skill set aren’t necessarily motivated by money. Find the motivation and pay them well with non-monetary benefits.
In Shift 3, they’ll teach us how to organize our armies.
What motivates you more than money?
Leave a comment and you have a chance to win your own copy of The Now Revolution, 7 shifts to make your business faster, smarter and more social. LOVE the book and want more than one opportunity to win? Tweet about it too but cc me to bring it to my attention.