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The Need for Perfection Can Cost You Business

4 min read

“Do not let the pursuit of perfection get in the way of progress.”

I had a client who wanted me to build a temporary three page site to use as a business calling card. It was temporary because she was planning to replace it with a larger site once she determined the content she wanted included.

This temporary site has never been published.

Why? Because it will never be perfect. The graphics and layout have been completely redesigned three times, the content has been rewritten several times as she’d find new ways of describing her business… and then she’d require new colors. The money she spent on this “temporary” site could have easily purchased her final site had she been able to determine what she wanted. I wonder how many clients she’s missed because of her inability to make a decision and move forward?

We’re raised to believe that mistakes are costly. Inaction costs us more.

“You cannot afford to wait for perfect conditions. Goal setting is often a matter of balancing timing against available resources. Opportunities are easily lost while waiting for perfect conditions.”
~Gary Ryan Blair

Photo Credit: jilles / CC BY 2.0