Have a blog and update it on a regular basis.
Why?
- Google (and other search engines) love dynamic websites. They love to provide their users with fresh content. If your website is static and nothing ever happens, search engines are less likely to revisit or give you priority on their results pages. Ranking on the search engines = increased likelihood of acquiring new readers and clients.
- A blog keeps your readers coming back regularly, giving your company increased visibility and increased opportunities to sell.
Wondering what to write about? Share your knowledge and tips connected to your niche. It’s a perfect opportunity to demonstrate your expertise.
