During the entrepreneur panel at the Detroit 140 conference I offered some advice, “Watch everybody else, look where they’re going and what they’re doing in your industry. Take that information, change it slightly and do something a little bit different.”
(Follow this link and scroll down the page to watch the entrepreneur panel video if you missed the 140 Character Conference.)
Too many people try to copy others success and they never fully stand on their own merit. Entrepreneurs never realize their own potential because they are too busy trying to achieve someone else’s.
Take a moment and consider what you’re doing in your business…. is there something you can do differently? Something that will set you apart from your competition?
Your “something different” could be as simple as being more reliable than your competitors, offering faster turnaround, better service or it could be an idea unique and as fascinating as the videos below. Get out of your box and look around, you might be surprised at what you discover!
Here are two excellent examples of people thinking outside the box. Both artists offer incredibly catchy songs but have made their videos unique to the music industry.
The first is a song written via crowd sourcing on Twitter. Using the hashtag #iconfess, the writer, Juan Zelada took tweets and wrote them into his song while giving credit to the confessors in the video. He brilliantly built in fans before the video was even released.
This Andy Grammer video also gets us involved in the video by having the viewer make choices about what will occur in the scenes throughout. The interactive video work is seamless, watch it multiple times because you’ll want to see EVERY unique scene and the famous faces appearing within them.
