It’s not a secret that Twitter can help your business by bringing new clients. But simply setting up and account and posting links to your website will not achieve great results. On the contrary, it can even hurt your business if you get labeled a spammer.
Instead, invest some time and start using Twitter hashtags, because they are your best advantage.
What is a hashtag?
Hashtag is a keyword proceeded by the “#” sign. Hashtags are often considered Twitter versions of chat rooms, so it’s safe to say a lot of people use hashtags.
Additionally, hashtags come up in Twitter searches, every time a user searches for that particular phrase.
How to use hashtags in your tweets?
Simply add the hashtag mark to the keywords important in your business, be it “#realestate” “#plumbing”, “#SEO”, or “#writing” and you’ll be automatically exposing your business to a number of people who aren’t necessary following you yet.
How to use hashtag searches to your advantage?
Every so often, search for a hashtag you’re using most often and look at what people using it are saying. If they are asking a question you can answer, go for it. If your business can be a solution to their problem, suggest they use it! Above all else, try to be as helpful as possible. It will not only establish you as an expert in your field, but will most likely result in new followers and possibly new clients.