In past posts we’ve covered: 7 Reasons Why Content Creation is Important How to be Successful at Posting to Your Blog Consistently The Kind of Content We Should Share and How to Repurpose Content From Your Blog In this article, I’m sharing my personal techniques for organizing content publications. When I strategize content for my clients, it’s MUCH easier than writing for myself. I use an online project management platform and each article has a task list that basically looks like … [Read more...] about Organizing Content Publications
And you thought you just needed to write a couple of blog posts! In truth, blog posts are fabulous pieces of marketing information that create a starting block for so many additional options for information dissemination. String several blog posts on complimentary topics together to create an industry report. Add even more blog posts and you've got a book Break your blog posts down into core ideas and you've got social media posts for facebook, LinkedIn, or Google+ Shave those core … [Read more...] about How to Repurpose Content from Your Blog
Good intentions are not enough. They've never put an onion in the soup yet. Sonya Levien (screenwriter) I have many good intentions. Eating less, exercising more, blogging consistently. However, none of these things came to fruition simply from my intent. I have to develop a plan and work it regularly. I prefer to be “inspired” when I write. After years of sporadic posting, I've discovered that first I have to create an opportunity for inspiration to grow. I need to set aside time and … [Read more...] about How to be Successful at Posting to Your Blog Consistently
So many entrepreneurs are so ensconced in the day-to-day activities of their business, it's near difficult for them to slow down and do the planning required to create a solid content strategy. So often I hear them ask, "What kind of content should I share?" I'm sure you're no different. You're wondering if sharing all this content will only serve to give your competitors a leg up, you're wondering if you have the energy and time to create for yourself, you're wondering if there's an easier … [Read more...] about What Kind of Content Should I Share?
You keep hearing people buzzwords like "Content is King!", content strategy, content marketing, and you wonder if all the hype means something. It does. The marketing environment is changing and those changes are being driven by consumers. Their time is valuable and if they are spending time being pitched to - you - the marketer must provide them something in return. That 'something in return' can be as simple as a minute of entertainment or a great idea that benefits them. Whatever it … [Read more...] about 7 Reasons Why Content Creation is Important