And you thought you just needed to write a couple of blog posts! In truth, blog posts are fabulous pieces of marketing information that create a starting block for so many additional options for information dissemination. String several blog posts on complimentary topics together to create an industry report. Add even more blog posts and you've got a book Break your blog posts down into core ideas and you've got social media posts for facebook, LinkedIn, or Google+ Shave those core … [Read more...] about How to Repurpose Content from Your Blog
Good intentions are not enough. They've never put an onion in the soup yet. Sonya Levien (screenwriter) I have many good intentions. Eating less, exercising more, blogging consistently. However, none of these things came to fruition simply from my intent. I have to develop a plan and work it regularly. I prefer to be “inspired” when I write. After years of sporadic posting, I've discovered that first I have to create an opportunity for inspiration to grow. I need to set aside time and … [Read more...] about How to be Successful at Posting to Your Blog Consistently
So many entrepreneurs are so ensconced in the day-to-day activities of their business, it's near difficult for them to slow down and do the planning required to create a solid content strategy. So often I hear them ask, "What kind of content should I share?" I'm sure you're no different. You're wondering if sharing all this content will only serve to give your competitors a leg up, you're wondering if you have the energy and time to create for yourself, you're wondering if there's an easier … [Read more...] about What Kind of Content Should I Share?
Back in the 1980s and 1990s, when I used to make a pretty good living as a document and/or word processing expert, we had all sorts of nifty ways to create ‘boilerplate’ text. Boilerplates are anything from snippets of documents to full-blown, fill-in-the-blanks letters. They can be created simply, by saving blocks of text, or through features like Word’s Combine [documents], or even through merges or forms. Here’s a simple way to create some boilerplated text… Using Boilerplate Text as … [Read more...] about Using Boilerplate Text as Templates in Word
I've stood by Outlook to do my calendaring to a fault (to the point of insanity sometimes). As finicky as Outlook can be, I've stuck with it for 20 years. Recently, calendaring—and Tasks, Contacts, etc.—became hugely complicated: enter multiple devices and even worse, multiple computers running Outlook, and the addition of a smartphone. The hard part is this: how do you get all of your devices to talk to one another and keep in synchronization? Apple users have been handed something very … [Read more...] about Calendaring Conundrum